AB-InBev
Co-founder - Chief Creative Officer

I started my carrier as a Sales Manager within a Telco and then started one of the first IPTV networks in Europe as a Market Developer. This experience at the content side gave me a clear view on the value chain from content via distributor to advertiser on Mobile/Internet/digital TV platforms.

Then I started as Global Procurement Marketing services at AB-Inbev. This opportunity has given me a great view on the media landscape in different countries. As of August 2009, I'm Global Director Digital Connection within the global MKT division at AB-Inbev.

My passion is to encourage everyone across the digital value chain to work together more effectively. Having worked in a global procurement role for the world's biggest brewer that owns brands including Budweiser, Stella and Becks, I understand how advertisers, their agencies and media owners can collaborate to produce stunning results.   
Now in my role as global director digital connection I have the opportunity to bring AB-InBev into the driving seat to become the best in digital class and so bring the brands closer in connection with the consumer. Knowing that the consumer is and will constantly change their way of communication I strongly believe that digital partnerships are capable of delivering the objective in the changes going on in the digital industry.