
| 09.00 > 9.15 | Breakfast |
| 09.20 > 9.30 | Welcome Speech |
| 09.30 > 9.50 | Google's Vision on how Technology is reshaping the Display Industry Pascal Van Laere: Google BE |
| 09.50 > 10.20 | Google Analytics Today Timo Josten: Google UK |
| 10.20 > 10.40 | SEO FAQ from our Clients Gerald Claessens: Knewledge |
| 10.40 > 11.10 | Coffee Break |
| 11.10 > 11.40 | The Microsoft-Yahoo! Search Alliance: update and expected impact on the Search Advertising Landscape in Europe Gilles Rousseau: Microsoft EMEA |
| 11.40 > 12.00 | The Changing Face of Discoverability on the Web Jonathan Van Parys: HackDemocracy |
| 12.00 > 12.20 | 10 tips to optimize your local Search approach in SEO and SEA Marnik D'Hoore: bSeen |
| 12.20 > 13.40 | Lunch |
| 13.40 > 14.00 | Can Automated Tools Replace your Agency ? Gabriel Goldberg: Semetis |
| 14.00 > 14.20 | Sponsored Ads and Trademark Law: Legal Challenges and Opportunities Benjamin Docquir: Simont Braun |
| 14.20 > 14.40 | Measuring Search Marketing Efficiency : Which lens to use? Laurent Bousis: iProspect |
| 14.40 > 15.00 | Coffee Break |
| 15.00 > 16.30 | A Vision of Google Search - Past and Present Maile Ohye: Google US |
| 16.30 > 17.00 | Q&A |